Guides
Run an affiliate program that pays for itself
How SaaS companies set commission rates, track referrals through Stripe, handle refunds, and pay partners. Each one includes the numbers and formulas.
How to start a SaaS affiliate program: a step-by-step launch plan
How to start an affiliate program for SaaS: set goals, pick a commission, write terms, set up Stripe tracking, recruit partners, pay them and measure results.
Read the guideSaaS affiliate commission rates: how to set yours
How much commission to pay SaaS affiliates: typical recurring rates, one-time vs lifetime structures, and a formula to find the most you can afford per customer.
Read the guideRecurring affiliate commissions: how they work and how to calculate them
How recurring affiliate commissions are calculated on each payment, and what happens with upgrades, proration, annual plans, trials, duration caps and churn.
Read the guideStripe affiliate tracking: how referral attribution works end to end
How affiliate tracking works with Stripe: referral cookies, client_reference_id and metadata, the webhooks that create commissions, coupons and common pitfalls.
Read the guideAffiliate refunds and clawbacks: hold periods, partial refunds and chargebacks
Handling affiliate commissions when customers refund: hold periods, partial refunds, clawbacks after payout, chargebacks, negative balances and terms wording.
Read the guideAffiliate program terms and conditions: what to include
What to put in affiliate program terms: eligibility, commissions and holds, attribution, banned promotion, FTC disclosure, payouts, clawbacks, plus a checklist.
Read the guideHow to pay affiliates: schedules, methods, fees and tax forms
How to pay affiliates: payout schedules, minimum thresholds, PayPal vs Wise vs bank transfer, currency and fees, invoices, tax forms and monthly reconciliation.
Read the guideAffiliate attribution and cookie duration explained
First click vs last click, 30 to 90 day cookie windows, coupon codes, cross-device gaps and browser limits: how to choose affiliate attribution rules for SaaS.
Read the guideAffiliate fraud prevention for SaaS programs
How SaaS affiliate fraud works, from self-referrals and cookie stuffing to trial abuse and coupon leaks, and the holds and signals that stop you paying for it.
Read the guideAffiliate vs referral program: which one your SaaS needs
Affiliate program, customer referral program or partner program? Who promotes in each, how they are paid, when a SaaS needs which, and how to run two at once.
Read the guideHow to recruit affiliates for a SaaS: sources, outreach and screening
How to find and recruit SaaS affiliates: where good partners come from, short outreach templates, how to screen applications, and how to get new partners going.
Read the guideAffiliate program metrics: the KPIs to track and how to read them
The affiliate program KPIs that matter for SaaS: active partner rate, conversion rates, revenue per partner, commission cost, referred churn and payback period.
Read the guideEcommerce affiliate commission rates: what online stores pay
Typical ecommerce affiliate commission rates by margin and category, per-order vs per-product pay, new vs returning buyers, and a formula to set your own rate.
Read the guideHow to run a Shopify affiliate program
How to set up a Shopify affiliate program: app store apps vs standalone tools, discount-code attribution, order tracking, returns and paying creators.
Read the guideInfluencer and creator affiliate programs for online stores
How online stores run creator and influencer affiliate programs: coupon codes vs links, gifting vs commission, FTC disclosure, tracking and paying creators.
Read the guide